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Analysis for Strategic Marketing
by Rao, Vithala R., Steckel, J...
ISBN: 9780321001986
List Price: $112.40
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New Science of Marketing State-Of-The-Art Tools for Anticipating and Tracking the Market For...
by Rao, Vithala R., Steckel, J...
ISBN: 9781557385390
List Price: $42.50
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Decision Criteria for New Product Acceptance and Success The Role of Trade Buyers
by McLaughlin, Edward W., Rao,...
ISBN: 9780899305257
List Price: $65.95
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Handbook of Pricing Research in Marketing
by Rao, Vithala R.
ISBN: 9781847202406
List Price: $295.00
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